Facebook, Twitter, Instagram, to name a few. At times I threaten to quit Facebook due to the never ending advertisements and unwanted dialog about politics and despair. However, despite the things that drive me crazy I also value the reach each social media outlet has afforded me.

The Beyond Sixty Project is my second act, a labor of love, an opportunity to learn something new and share it with people.  Share is the important word.

As we build the Beyond Sixty Project brand which will eventually lead to a film there are numerous reasons to want to attract interest and followers.  Brands that have good success use social media to form relationships with people near and far.  My hope is that once people get to know me and the goals of the project they will subscribe to my blog and follow the social media site of their choice to receive updates and join in the conversation. Sharing sites you follow with your friends is an incredible bonus. It adds people who have an interest in the subject matter that I have had no previous connection to.  This builds  a following to help support future development of the film.

Receiving feedback about the interviews, ideas and suggestions for future interviews and general commentary is very important to me. The ability to collaborate and converse with people from all over the world at any given moment is pretty remarkable.

In the last six months I have “met” a number of people and groups through social media that work in the film genre or a field related to my area of interest.  They have been very helpful in making introductions to people they think will connect with the project. More importantly, I am beginning to receive messages from women who are interested in telling me their stories. I never would have been connected to these people if I used the traditional marketing strategies of the past.

We were taught as children that sharing is good and valuable.  It’s true!

I thank each and every one of you for your interest in the Beyond Sixty Project and your use of social media to help expand my reach.

I am off to do my fifth interview in NYC Wednesday.  Stay tuned.


P.S. Stay cool wherever you may be today.  It seems the heatwave is covering much of the planet!






One thought on “There is a Method to this Social Media Madness

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